• b4play-roller-ball
  • b4play-balance-pad
  • b4play-core-trainer
  • b4play-resistance-pole
  • b4play-foam-roller
  • b4play-door-anchor
  • Foam-ball-ad

Welcome to B4Play

B4Play will stimulate reflexology points, making your feet and body feel great in seconds. You literally work your body all the way from foot to head. Let B4Play increase blood circulation and flexibility by stimulating the muscles in your calves. Improve your gait, alignment and muscle tone - the feeling is euphoric!

Who we are

Based in the sport-focused university town of Stellenbosch, in the Western Cape of South Africa, Ron Jones - a product development specialist, squash player and coach, together with Russell Looms - a biokineticist and part-time lecturer in Sports Science at the University of Stellenbosch, combined their skills in the development of the B4 Play Ball. 

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Medical Insight

The B4 Play has proven effective in my practice, not only in the prevention of injury related... 

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What is Plantar Fasciitis?

Plantar Fasciitis is a painful condition caused by overuse of the plantar fascia or arch tendon of the foot.

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See it in action

Discover exciting new ways to apply your B4Play gear as recommended by professionals

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Get in touch

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  • +27 (0)21 887 6899


  • I was very impressed with the B4Play ball as I have had the injury Plantarfascitis.
    I used it for 2 weeks before the Hong Kong marathon and my feet definitely felt better after using it. The fact that worried me was the pain of my injury after the marathon and surprisingly I had no pain at all with my Plantarfascitis.
  • This is amazing. It is better than any cream or remedy for my acing and burning feet and the bonus is that it never runs empty!
  • I work in a sports medicine practice and see many patients with sports related injuries. I have been prescribing the B4 Play ball for a few years now and have noticed amazing results especially for those patients with chronic Plantar Fasciopathy or Achilles Tendonopathy. I will definitely continue to recommend this product.

    Kind Regards

    Garyn Cohen-Podiatrist
    N.H.D Pod(SA)